Why We Don’t Build Websites with Squarespace

At Back9 Creative Studio, we’re passionate about building websites that genuinely grow your business. Squarespace has its perks, sure—but here’s why it’s not our platform of choice…

The Illusion of Simplicity

Squarespace markets itself on being beautifully simple, and on the surface, it is. Yet simplicity can be deceptive. Businesses constantly change, needing flexibility and adaptability. Its structured templates look great initially but can quickly become restrictive when your business demands more sophisticated functionality.

Limited SEO Potential

Yes, Squarespace offers basic SEO features. However, achieving real competitive advantages in search rankings requires precise control and advanced optimisation capabilities. It really provides only the basics, lacking the tools needed to truly dominate organic search. Businesses looking for growth should aim beyond the SEO essentials that Squarespace provides.

Slow Performance, Hidden Costs

Behind Squarespace’s visually appealing templates lies bloated code, which can significantly slow your site. Site speed matters—it’s crucial for user experience and Google rankings. Moreover, Squarespace pricing is listed in USD, adding fluctuating exchange rates into your budgeting equation. Plus, money spent with Squarespace doesn’t contribute to New Zealand’s local economy or support Kiwi hosting businesses.

Proprietary Constraints vs Open Source Freedom

Squarespace is proprietary, meaning you’re locked into their ecosystem with limited flexibility. You don’t own your website; you’re effectively renting space. In contrast, open-source platforms offer full control, allowing you to customise freely and scale without restrictions. This freedom aligns far better with our mission to empower businesses digitally.

Scalability Roadblocks

Your website must scale seamlessly with your growing business. Squarespace, although convenient early on, often falls short when businesses need advanced customisation or functionality. Transitioning from a templated platform like this later can be complex and costly. Why start your journey on a platform that can’t comfortably handle your eventual growth?

Lack of True Customisation

While Squarespace templates can be beautiful, they lack true uniqueness. Your brand deserves a distinctive online identity, one not shared by countless other Squarespace sites. Real customisation involves building your digital presence exactly as you envision—something Squarespace’s template-driven approach doesn’t readily allow.

Server Location and Data Control

With Squarespace, you have limited control over where your data is physically stored. Server location matters for site performance, compliance, and security. Local hosting provides faster load times, clear compliance with New Zealand data laws, and keeps your digital assets closer to home.

Collaboration Over DIY Isolation

We deeply value collaboration at Back9 Creative Studio. Squarespace’s do-it-yourself approach can leave businesses isolated, troubleshooting problems alone. We believe websites should emerge from genuine partnership, working closely together to create something exceptional—not leaving you stranded when things go awry.

In a Nutshell

We’re not anti-Squarespace; we’re pro-customisation, pro-flexibility, and pro-growth. Choosing Squarespace is like grabbing a ready-made sandwich—convenient, yes, but limited in choice and flavour. At Back9 Creative Studio, we prefer crafting gourmet digital experiences: fully optimised, beautifully unique, and perfectly tailored for lasting business success. Your business deserves nothing less.