Local SEO: Get Your Business on Google Maps

You’ve probably heard of Search Engine Optimisation (SEO) and you may know it’s important for your business, but what about local SEO? If you’re a Southland business, local SEO is something that should be at the forefront of your digital marketing strategy. Local SEO (including getting your business on Google Maps), helps you connect with customers in your area, boost visibility, and increase traffic to your website. Let’s take a look at why local SEO is so important for New Zealand businesses. Not just businesses in Southland!

Why Local SEO is Important for Southland Businesses

If you’re a Southland business, you most likely rely on customers located in Southland. That means these are the people who should be seeing your website. Search engines like Google have become increasingly savvy when it comes to knowing where users are searching. And what kind of content they want to see. That’s why using local keywords associated with Southland can help boost visibility for Southland businesses looking to maximise their online presence online and on Google Maps.

In addition to using targeted keywords associated with Southland, businesses need to ensure information regarding their location is consistent across all platforms (website, social media profiles, etc). This includes street address, phone number(s), opening hours, contact info—even photos of the physical location can help enhance visibility and improve trustworthiness among potential customers. This information needs to be included in both website content and metadata such as Alt tags & Meta descriptions.

Maximising Visibility on Google and Google Maps

Local search engine optimisation isn’t just about understanding which keywords work best for Southland businesses; it’s also about making sure those keywords reach the right audience. One way to do this is by setting up a Google Business Profile (GBP). GMB allows businesses to create a profile that includes contact info such as address & phone number as well as opening hours & reviews from past customers. This ensures that when someone searches for a service or product near them, your business will appear first in the results list!

Local SEO is essential for any Southland business hoping to increase its online presence on Google Search and Google Maps. It will also help grow its customer base within its immediate area. By focusing on local keywords and maintaining accurate information across all platforms, businesses can ensure maximum visibility among potential new customers who are searching in their area. Additionally, creating a profile via Google My Business can help put your business ahead of competitors by boosting its ranking in search results pages – putting you one step closer to ultimate success!

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Updated 19 June 2024