Updated August 1, 2024.

Have you ever had a conversation with someone and then wondered if Google was listening too? You were talking about a product or service, only to have it show up in your ads later. It was almost as if Google was eavesdropping. If this has happened to you, you’re not alone. People have been asking for years ‘Does Google listen for ads?’ Well, let’s take a look and see if we can get to the bottom of this mystery.

Does Google Listen To Us For Ads?

According to Google Ad Policies, they’ are’re not listening to our conversations for advertising purposes. And any correlation between what we talk about and the Google Ads we see is purely coincidental. That being said, there have been some recent reports and websites suggesting your phone is listening to you. Which, naturally, has caused quite a stir among privacy experts and internet users alike.

Image credit: Lifewire

How Does Targeted Advertising Work?

Even though it may seem like Google is spying on us, the truth is that targeted ads are simply based on our past searches and browsing history. This means that when you visit websites related to certain topics, those topics will eventually show up in your ads as well. And while this may seem like an invasion of privacy at first glance, it actually allows us to see more relevant ads. It’s how remarketing was born. The idea is that targeted ads cater directly to our interests and needs. Therefore making it easier for us to find what we’re looking for with minimal effort.

What About Smart Speakers & Microphones?

While many people use smart speakers such as Amazon Echo or Google Home, the microphones in these devices are not connected directly to their respective search engines (Google & Bing). Instead, they are used solely for voice commands – meaning that any information spoken within range of the microphone will remain private unless explicitly agreed upon by the user (such as when setting up a new account). Additionally, all audio recordings made by these devices are stored securely. This is so as not to be accessible by anyone other than the device’s owner/user.

Google says they are not listening to you for Ads

In terms of whether Google does Listen to you for Ads targeting purposes… Well they say they aren’t – but no one can confirm it one way or another with 100% certainty yet… So until then… It’s best just to assume that anything you say could end up being an advertisement somewhere down the line! All jokes aside though – targeted advertising does make life easier by allowing us to quickly find what we need without having to sift through irrelevant results. So there really isn’t much harm done there anyway! It looks like we may never truly know whether or not Big Brother (err…Google) is out there listening after all. But at least now business owners and marketing managers can make informed decisions about their online presence knowing what kind of data collection practices exist today.

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