Inbound Marketing | December 8th, 2022

In the digital age, authority and trust are the two currencies that can make or break a business. It is essential for business owners, entrepreneurs, and marketers to understand how to utilise them both in order to gain an advantage over the competition. Not only does having authority position you as an expert in your field, but it also helps increase your website’s domain authority which can help you rank higher in search engines like Google. Furthermore, having trust from customers speaks for itself when it comes to conversions.

A great website designed as a sales tool featuring great content will build trust and authority, making potential customers 70-80% more likely to be ready to buy from you before they even contact you! So let’s dive into why these two currencies are so important in the digital age. In addition, it’s worth considering how much creditably a work environment can provide. And what impact that can have on trust too.

What is Authority?

When it comes down to it, authority is all about being seen as an expert in your chosen field. This means having real-world experience and knowledge of topics related to your industry. There are many ways that business owners can showcase their expertise online such as through blog posts, webinars, podcasts, and more. When done properly, this can help boost domain authority which refers to how authoritative Google thinks your website is. The higher your domain authority score (which ranges from 0-100), the better chance you have of ranking well on search engine pages (SERPs). Having a high domain authority score shows potential customers that you know what you’re talking about when it comes to providing solutions for their problems.

What is Trust?

Trust is arguably one of the most important factors when it comes to building relationships with customers. Customers must be able to trust that not only will they get what they need from a company but that their data will remain safe and secure throughout the entire process. Being transparent about who you are and what services/products you offer goes a long way in establishing trust with potential customers because they know exactly who they’re dealing with right away instead of feeling like they’re going into something blindfolded. Additionally, having reviews or testimonials from current customers also helps build credibility with potential customers looking for proof that other people have used their products or services with success before committing themselves.

Great Content builds Authority and trust

Having content that speaks to the problems your prospective buyers are dealing with is an important way of gaining buy-in and establishing a sense of trust and authority. Whether it’s in written form, audio, or video content, producing content that is engaging and funny can help to build rapport faster with your prospects. Video content can be especially powerful as viewers get to virtually meet the experts behind the content. As they get to know, like, and trust you, they become more inclined to keep engaging with you in their buying journey.

Authority and trust are so Powerful

Authority and trust are two incredibly powerful currencies when it comes down to succeeding online in today’s digital world. Not only do these two currencies help position businesses as experts within their respective fields but they also go a long way towards boosting customer confidence (which you can also measure using NPS) which leads directly into conversions! To sum up, if businesses want success online then understanding these two powerful currencies are a huge part of their inbound marketing strategy. Not only do these need to be at the top of their list, they are good benchmarks on How to choose the right marketing agency for your business too.

Share