6 digital marketing ideas

If you’re a business owner looking to take your digital marketing to the next level, it can be tricky knowing where to start. After all, there are a lot of options out there. And working out which ones work for you can seem overwhelming. But don’t worry – at Back9 Creative, we’ve got you covered! In this article, we outline six digital marketing ideas (or standards really) that any business owner can use to maximize their return on investment from digital marketing efforts. From developing an eye-catching website designed to maximize conversions, maximizing SEO performance, and Google Ads campaigns to leveraging social media outreach and creating stunning content pieces. Learn how businesses can drive growth with these great digital marketing ideas. Let’s dive in!

Create a Website that is designed to Convert

Best Practices for Design, Navigation, and Calls to Action

In today’s digital age, having a website that is designed to convert visitors into leads, and leads into customers is essential for any business. Your website should offer a clear and concise message that resonates with your target audience. The design, navigation, and calls to action on your website are critical elements. They can easily make or break your chances of converting visitors into customers. A visually appealing and easy-to-use website will not only attract visitors, but it will also keep them engaged and interested in what you have to offer. Including clear calls to action on every page will help guide visitors toward the actions you want them to take. This may include making a purchase or filling out a contact form. So, whether you’re starting a new website or redesigning an existing one, create a website that converts! Because quite simply – if your website sucks, it won’t convert!

SEO tips to increase your visibility on search engines

When it comes to boosting your online visibility, Search Engine Optimisation (SEO) is key. If you’re looking to increase your organic search traffic and climb the ranks of search engine results pages, implementing a few simple SEO tips can make all the difference. One of the most important things to focus on is creating high-quality content. You may be asking “when it comes to content, how is quality quantified?” Well in a nutshell it means that it’s relevant to your audience and utilizes keywords strategically. It’s also important to ensure your website is user-friendly and loads quickly. Don’t forget about the importance of building high-quality backlinks and using social media to promote your content! By taking these steps, you’ll be well on your way to improving your online visibility and growing your business.

Leverage Google Ads for maximum reach

Looking to get your brand noticed by a wider audience? It’s time to consider PPC (Pay-per-click) advertising. These ads can be highly targeted – and That means highly effective! PPC ads include Meta (Facebook, Instagram, and Messenger) and  Google Ads! With the ability to target your ad campaigns to specific demographics and locations, you can ensure maximum reach and engagement with your target audience. And the best part? You only pay for clicks on your ads. And that means you’re not wasting any precious marketing budget on people who aren’t interested in your product or service. Plus, with detailed analytics and tracking, you can easily tweak and adjust your campaigns. And that ensures you’re getting the most bang for your buck. So why wait? Start leveraging the power of Google Ads for your brand today!

Use Social Media to Engage Your Audience with Creative Content

In today’s digital marketing age, social media has become an indispensable tool for reaching out to a wider audience. Whether you’re a small business or a large corporation, engaging your target market with creative content can improve your brand image and increase customer loyalty. By posting eye-catching visuals and sharing informative and interactive posts, you can build a loyal following and establish a connection with your audience. With the power of social media platforms like Facebook, Instagram, Twitter, and LinkedIn, you have the opportunity to showcase your brand’s personality, values, and unique offerings in a fun and exciting way. So, start using social media to your advantage and create content that your followers will love!

The Power of Great Content; How to Create Quality Content that Resonates with Your Target Audience

Creating great content is the key to reaching and engaging your target audience. While it may seem daunting to come up with fresh and exciting ideas, quality content that resonates with your audience is not only possible, it’s critical to the success of your business. Your content should not only be informative and educational, but it should also be entertaining and engaging. It’s important to think about what your target audience wants and needs and tailor your content to meet those needs. By creating content that speaks directly to your audience, you can build strong relationships and establish trust, which will ultimately lead to increased sales and brand loyalty. So, take the time to craft truly great content that will capture the attention of your target audience, and watch your business grow.

CRM and Marketing Automation

Marketing Automation and CRM tools are great to help you reach your audience more effectively and efficiently. With the right CRM software, you can manage multiple channels, create personalized campaigns, measure performance, and track ROI in real time. All of these features make it easier for businesses to connect with customers on a deeper level and build strong relationships that lead to repeat sales. Finding the right system can be a challenge – we know… We’ve just about tried them all. Fee free to discuss this with us. Like anything, the best solution will depend on your needs.

The Sky is the Limit

This is only the beginning! Implementing these 6 creative digital marketing ideas will help to get you started. But remember digital marketing doesn’t stop there – it carries on over time. The most successful digital marketing strategies are those focused on continuously updating and improving, rather than creating one-off campaigns. Make sure all elements of your strategy work together in order to achieve maximum reach and results. Invest in and understand conversion rate optimisation; and have a handle on content creation. Do this and you can continually update and improve your digital presence. Many of these ideas take commitment, organisation, and dedication – but it’s worth getting it right for the future success of your business. Get creative and be consistent with your approach today and over time you WILL reap the rewards!